The Top 6 Tips That Every eCommerce Business Owner Should Know
Here we're looking at the six common mistakes that eCommerce businesses make.
Over the years I've looked at literally thousands of websites and time and time again, I see companies making the same mistakes. I want to show you the six common mistakes that businesses make, and how to avoid them.
Outdated design - giving a poor first impression. You simply cannot afford to ignore the importance of good web design. Poor design can equal poor conversions. Remember - first impressions count.
Not having a unique page for each product. You'd be amazed at how many eCommerce sites try to cram 20 or more products into one page, when they'd be far better served by creating one page for one product.
Putting lots of products onto one page makes your site look small.
Create a new page for each product - you'll be glad you did.
Assuming that you don't have to talk to users. This is so important that it needs to be broken down into two sections.
1. Many sites have little or no copy on their webpages. For the product page, there may be a couple of lines of technical specs. This simply won't cut it.
Do not be afraid to describe your products or services thoroughly on your website.
2. The failure to use any sales copy on the product pages. You've set your website up to sell. do not assume that people are going to buy from you. Help your website
visitor to make an informed decision with your website copy. Be a little bit pushy, but be polite.
Hiding where you are and how to get hold of you. So many eCommerce websites hide their physical address and their telephone numbers and make them virtually impossible to find.
If I'm a consumer deciding who to buy from, big factors will be:
number 1: What's their telephone number, and do they answer it?
number 2: What's their address if I need to send anything back?
If that information is difficult to find on your website you will be losing out on sales.
Don't hide from customers. Make your telephone number and physical address really really easy to find.
If possible, make sure that they appear on every page.
Not telling your visitors the benefits of buying from you. What products, offers, services or guarantees do you offer that your competitors don't? Tell everybody about this and tell it again and again and again.
In summary, tell visitors the benefits of buying from your company.
The last common mistake that most business owners make is to ignore SEO basics. Ignoring SEO basics is literally costing eCommerce business owners a small fortune in lost revenue.
Doing some keyword research and adding some unique titles to each product page is an absolute must.
So how about you? Does every single product page have unique titles?
In summary, do not ignore SEO basics.
Are you using the six basic tips in your eCommerce business?
Don't know what to do next? Confused by all the things you need to know to run your eCommerce business? Don't want the hassle and learning curve of promotion and search engine optimisation?
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