How to create your E-commerce Boutique: Business online with $5000?
hi it's theo welcome to this new article today ch with leo guillot in the field of e-commerce drop shipping once again and he will explain these strategies to you who put it in place when simply selling as much as possible on these sites then.
hello roja rssi to be on the youtube channel to share what you know its drop shipping no problem is what you can already present for those who do not know you the results what you did drop shipping and your experience okay so I started out first in the shops were on amazon I did this for a few months between six and eight months or so and after what I did is that I said what I decided to switch to the creation of shops for the mayor,
that is to say my own trade tools for different reasons, maybe one day we will talk about it in a video and so I started trade is strictly speaking it is to say having your own shop about ten months ago ten months ago and I specialized in europe shipping drop shipping what does that mean sell products that we don't have in stock for example we have a supplier we have a customer the customer buys on 28 we pay the bottom and this is the supplier who sends directly to customers so this is the business in which I specialize I have been doing this for ten months and actually what i do is i never really shop for very long to be honest i will keep a shop for more than five months actually and what i do is i set up a maximum of shops and I sell them in fact quite simply so this is the strategy that I used why because for the moment I do not yet want to set up a shop over two three years four years five years because I have different projects that are underway so these strategies allow me to free cash to invest after in other businesses is ok today waters is what you can say what is the strategy that you use on the various e-commerce sites more than there are dozens of strategy is what you can already tell us how did you make it the first strategy and what did you then improve in your trade strategy then my first mass strategy i think to be a little bit like everyone else I watched some trainings etc some youtube videos is actually what I did it was very simple it was I was doing an advertising campaign that sold a product I am is not advertising that on facebook nothing else that redirects to my sales page on my shop I prefer it worked well then already the first two months what you need to know is that I had zero gu10 results so already if you have no results and that made two week s you're not worried because mans is a thing two months have my first sale and after a sudden it exploded once I found the right products that I have too much stuff the strategy I used the first was that is to say an ad comes from product sheets and I tested lots and lots of products and after a while I started to have good results what I did is I increased my advertising budget gradually now what I have improved since there is really multiply the results it was the fact of optimizing the store and optimizing business in general ie not only having a shop with a product home page and that's all and pin pub that redirects to a product people it's not just the product that looked and nothing other and look at the environment where they buy why because they need to be in trust this people if there is any excuse for them not to buy they will not buy so there they have to have a trusted environment on the shop that is the first thing that I personally changed that was not going to start so that's what it is to put all the pages you need the pages that m 'waiting for yesterday conference contact page faq contact acquired from which company from which shop it buys also changed my advertising strategies that is to say that yes I still do a lot of voice advertising that redirects to my product page on my on my e-commerce store I still do a lot of that but especially now I start to capture emails I start to send sequences said but there to emails that I capture I started to make partnerships with physical stores or so youtube channels here I start to diversify my sounds of practices adword youtube instagram re edit and of course facebook but here is more than facebook begins to diversify the sources of traffic is real t what took me to the next level is the fact of coupling sales pages from sales tunnels with the store, that is to say that if a person sees a particular product there is a page that is dedicated to this product there and that really is considerably increasing the conversion is also my average basket because it is a much more efficient funeral than the obscene little ones in the baskets on this chapter so you generally know when we is good in an area we don't necessarily realize that we are good at it and I have been knowing the waters for a while now and in the end I realize something is that you are really strong not only on facebook advertising as there are a lot of people who know how to do it and he was already talking about it and you also advertise on youtube you also advertise on instagram and other platforms is what you can say aujou today according to you what is the platform on which there can not really be a cost of customer acquisition or here are two 10 mail - if we want it to be very low and you are going to make a big off cars make investment in fact if you want already when did i realize that there was not only facebook because everyone is talking about facebook i think there are two reasons it is because it is sexy and because it is relatively simple compared to the high ceilings do not say that cre is a strategy it is simple I keep a good strategy there are few people who have it but using facebook the facebook app is not very complicated so at within a marketing agency I did that for many customers in fact I realized but why I do not do for me for the shops shops so there really I started to test two platforms for a shops in particular instagram influencers if you look at all the gr bones brands that started in dropshipping that are in businesses that have launched themselves with relatively low budgets for example does it come watches I think there are jean charcot if it is a brand of sportswear there are rocks full of brands like são paulo rettig at the exactly he works a lot with instagram influencers the advantage of influence on instagram is that if you manage your thing well you can start for free without taking any risks why because you are going to see a provide a supplier what an influencer says and you will offer him a percentage on your sales for example you will tell him here it is me and I want you to say bah listen to me I offer you 5% over a whole year I offer you 10% at any time and you go that you are going to have certain influencers with whom you will be able to work and that the advantage of that is that you don't need to ask 5000 euros on the table to find out if these influencers correspond to your products or not you take no risks you make sales you pocket the money and you give commissions you make no sales you take bets here is instagram for me c 'is a social network on which we have to type today that is because it stays clean enough we will say what I mean by clean that is to say that when we walk on the news is not stuff that has nothing to do with touched by m but when we fight a click while today on facebook we open it is a contribution of it is a video that goes talk to you about a subject that is a bit catchy so ol it's true that it's a bit like that and especially above all I end up with this adwords why because halo wars there is a lot a lot a lot to do that few people think possible i give you some examples for example the gdn the jdn it's something that allows you to do things that are incredible, in particular on retargeting, that is to say that you are going, for example, imagine someone at a store. There is someone who comes to see a new product on small, low businesses. what will happen is that with the young you show it to him produce it places where he does not expect at all imagine this person does not want to buy a car she goes on your site etc you have so mouth when a completely different one she looks at your site a little and her supports after the by the next day they walk on the central used car site what she will see she will see your advertisement on the right on the central and that really will make the recall of the recall of the recall and that as it is something which is rather complicated it is necessary to form but it is rather complicated but there are few people that they do so there is raid the competition is very very weak and you pay is nothing at all for each of you have incredible dirty returns we will put you some examples on the gdn advertising screen these are advertisements which are mainly used therefore for the taker info in the united states and for the e-merchant it exists young people for a very long time as in particular spartoo things 4 it's true things for a little while a lot the big dogs found it was so good that it supplement companies and it is with 16 , 1 then where can you talk to us now do I often hear about two major strategies mainly in France and then we hear about the strategy or here you really have to have a lot of products on his e-commerce site and in
the united states we will no longer hear about pure in particular but is called managed alex baker who will really communicate on a single flagship product and then he will work on the image of his company can you tell us today for you on the french market what is the most profitable is what these solutions or here is to have lots of different products and melee for example to make advertising on a product and who knows the customer will wander around on all his other products or is it smarter and doing the strategy b ie send only advertising to a single product and then set up a funeral were worried so me what I recommend is at the start you are going to have jazzy of the products we lost in another video with theophile I start again selected if they come produced there what I invite you to do c is at least having 30 40 products on the store now do you have to focus on the 40 products absolutely not you are going to have two three winner winning products it is on these products that they exchange focus now anyway you c advised to always have 30 or 40 listings on your store why not to make it empty it was a little silly to say that but it is important again it is something that he comes to put confidence which has just been added to the confidence of customers if you arrive on a store and which has only three products on the store that makes a little bit odd therefore filled it is all the same your store create categories and but focus on the three best products on in the 3 or 4 2 recognize me that you have what I invite you to do with these two these two three products there which works really well for you it is to make sales tunnels which are separated with your shop make sales tunnels that are separate to your shop and if ever the person concerned the more they can go to the shop the holidays your pubs which directs to a sales tunnel me since I do this as I said rightly may s conversion who exploded why because when it is a sales tunnel there is no menu other products there is no menu about the cia not the menu that's
it I go on apache buy where I go two options there are not thirty six thousand option here is the waters and also maybe because we do it also includes one of the training yes we sometimes sell no additional training this with orders gives what I will put you on the screen of examples for example on one of my sales pages I sell the replay of a seminar I sell for example just after we observe that is to say that once someone fills the order form we tell him offers a complementary product and in a single left click without even entering his bank card again he takes a complementary product and then if he refuses the complementary product it is said sometimes wait I make you a product even cheaper and there it is what we call a crazy salt is what it is possible exactly it is the same type of thing in the field of e-commerce in dropshipping so yes of course it is possible now on shopi flaw it is not very practical hence the interest precisely to have an order tunnel really the people who will be the entrepreneurs who are also good e-commerce why because they have everything baqem kader ie the sales tunnels increasing the value - of the customer the salt paddles and that's it with that if you want to make hormones funerals etc. I really advise to go through sales tunnels to make your own points of sale which are in Cairo where to direct with your shop c is at say there is a link from your shop in august the tunnel for example if the people see your little one in matter and if you really want to do that as you say the dawn that of hansel the orders mob all these things there I have really where we know went there by creating a sales tunnel for a single product for this winning product in particular you can do it with flawed shopping but it will be really not practical it will not be very at all intuitive to customers and its will convert a lot worse ok then you bet us two minutes ago were pushing Tunisian well yes indeed it is not easy to set things up there yesterday also add-on plugins etc you call it what you want you are extensions that I need for you what are the three best extensions that are reported the most money that you have put in place on your shop hospital then the first that brought me a lot of money and that you must t ou have it it's an app for the abandoned baskets me is that I said I use these protective subscriptions more what does this call do when it is someone who comes on goutines commerce add to it reproduced in the basket which begin to enter this payment information and which after by for any type of reason if his wife he calls and suddenly he changes or so I say no today I will see that tomorrow what does it do it is send email recovery email reminder and where you put that in the basket percent reduction or and you put it in the basket here is a good purchase for example etc etc etc there are papel on different intervals for example a reminder just after the person to leave your site a reminder twenty-four hours after for example is a reminder 48 hours after for example this is the first app abandons my protector more the second map that i will recommend of course well it is auber water what it is that up is an app that allows you to automate which allows you to synchronize sorry aliexpress so the suppliers most of the people who shop qu 'they were going to go smoothly which allows to synchronize to the express with your e-commerce store in both directions, that is to say that if you have 40 products on the express that wanted to put on store you do not need to take the photos take the takes the texts take all the variations added and taken manually what you do if you go through roberto is actually in berlot you are going to put the link to the express of the product you are all going to be imported like that and there that allow you to import everything after the products on the shop you just have to modify the prices a little descriptions and settat and then it's all good and afterwards in reverse when you have orders on this particular product that you have ez imported with auverlot bah you can click just a button it automatically enters all the information that the customer gives is therefore his name first name address country for example colors of the t-shirt the size that the person has taken and it automatically sends to the express if you just need to press a button so this bump automation big saving of time is simply the fact that we tested a lot more produce a lot more products quickly and that's it in the end the more important in excellent salespeople and the third with the cash register then the third type of application that I like then there it will be up to you to choose a little bit the type of application ball is different from the differences examples of applications like that it will be the applications which will allow to capture emails what I mean by that it will be for example a wheel which will be put on the corner of your of your shop which will allow you to capture gmail a pop up image that appears when the person leaves your site why is it super important because if a person at some point they came on the tipp it's no coincidence is ok there may be be one or two people who fall there they don't know why but most of the time it's either the person click on youtube or the person to click on a title link somewhere so he's interested in boti or he's curious this that interested him and if you manage to capture a maximum of the mail like that well that with the building permits they do not read more emails in front of advertising campaigns and therefore after being able to resell products resell products and as theo you say if often the list of mails is really there the money yeah really the money so here is a little bit the three main applications even if we have lots of others which are also very interesting so thank you hall to the fabrics and August good of others through all your e-commerce experience I suppose you sold but hundreds of different products at least in its catalogs certain terms of number of different products is what you can tell me so when you had a product one day who sells how how did you really do for the product sheet banks much more how you do to improve a product page his paintings what is the main criterion to find improved immediately on a product sheet ok so I think in fact it's just normal banking when a person when a person buys something there are two factors that come into account is the pain to put the money on the table for example if you have if you sell a product 34 euros bah there is pain for the person to take 34 euros out of his pocket and give them to you but there is another type of pain which pain not to buy your product when you have to do it is to increase your pain there must be that the person it is bad not to buy your family so if they do not buy the product they say ah I really want to buy it hurts and that's why it's very very important how you create this effect there g20 customers it's going to be you focus as much as possible on the benefits it has brought to seven people and why if and things the aspects that will be missing in the person's life if she does not buy your product it will also have to create 2 as we say the facts the emergency the emergency parties exactly all these things there it will allow the person to really 200th a lack for your product and that is what will make him also buy another thing that I invite you to do is the perceived value it is very important why because a luxury watch which is worth 15 thousand euros in this season it's going to be worth it not much why people buy it simply because there is a perceived value such action imagine your bands and sunglasses instead of putting an image of the sunglasses for example on a base yeah thank you instead of putting photos of them glasses sun on a single like that where everything on a white background is fine but your sunglasses on a handsome young man like theo and the staff will imagine like that by the pool with sunglasses they imagine they visualize themselves and therefore the perceived value of sunglasses is much higher than if it was glasses that were right on on a tip white paper like that ok so where it is usually three questions there suddenly there is not new and the first is what is the minimum budget to create an e-commerce shop in dropshipping ok so busy it is the advantage we do not need to make a lot of stock then it is necessary to count 29 from 29 euros per month for the subscription shopi size so go we will say two months to have seven first results we will put 50 about 60 also an auto responder let's go and throw 50 euros see again you're nice ah yeah yeah it's clear even 7 euros per carpet response center and okay then we're going to count really large here so that you have to have 50 euros let's go let's say 100 eu ros to catch fault the answering rate then we will add some shopi bankrupt applications you will put 40 euros 140 euros then you will add well you have added 1 if you want to do that and I really recommend a software that allows you to do Nantes tunnels so you have to add 100 euros per month I know it seems a lot for some people but I can guarantee you that it will pay off very quickly and again this is for people who want to immediately channel of sale who want closer you do not even have to exactly and that's it already there we are about 250 euros is there to add roughly if you are good 150 euros 200 to the maximum of advertising tests the test in public and therefore overall I would say you need 4,500 euros between 400 and 500 euros to get started comfortably large maximum 1000 euros above 1000 euros I think in st same me I set up a shop today I put no more than 1000 euros it is useless of 2000 euros then the second question that we have is how long can we be profitable what is funny is that the question just before moral and voila there it is what it costs us but the real question c in how long what is the real return on investment at the end of how long people can have a return on investment so why not after two days now what is observed in the average of people who start I will not tell you the extremes because there are people who make 30 walls the first month that's not why there are others who make 0 their whole life on average what i would say is that in terms of results we can expect someone who is someone who trains who the best tools nor how long to have a return on investment ie they exceed 500 euros how long it is already to recover his five senses and 500 euros for profit i would say if you are well trained you are here you are applying strategy that you have learned i would say a month survey a month minus five weeks something like that to set up the machine and after that it goes up it makes the objectives it makes me profits more and more consequently a pictures is invested and it was me I tell you honestly to know a little about the waters when I see the advertising budgets which honestly spend knows what he is talking about i have one last question precisely that i received yeah that is exactly a subject this is how are you doing for this case it is thoroughly an advertisement that see it as a product that is winning how do you do to really communicate a lot so already we will maybe explain what it means what it is what it is ie simply does not to invest more and more maximize an advertisement have really pocketed as much money as possible I will go a little in stuff a little technical and ciolek it's actually it's relatively simple what you are going to do is that at the start you will do targeting that is very close to your market what I mean by that you will in fact take the best targeting that you will have the targeting that seems closest to your product and your audience, so what are you going to do if you are going to launch your campaigns as soon as you have a product that is winning an advertising campaign that works what I invite you to do? have the pique to increase your advertising budget by 20% by every three days what you do is imagine you have advertising at 20 euros per day and although that is what was waiting for us 3 days instantly three days it is profitable you have a return on investment which is higher than the advertising budget you have spent increasing you by 20% from 20 euros to 24 euros advertising budget you still wait three days on your tro is days it is always profitable you increase again by 20% you go from 24 to 26.1 finally - that's it you can do what it allows you to end up with the problem that a lot of people or who is my campaign they I'm working hard I'm changing my budget and I don't understand why it works the most I admit I never understood either why there are changes like that now I know I just know that if I increase by 20% it will go gradually and that empty it avoids precisely this effect there which is the fact that your campaigns will drop to the bottom is what I invite you to do is to do that up to about 100 euros daily budget on a campaign once you have 100 euros of daily budget on a campaign on a single campaign what I invite you to do that to pass in manual bing therefore in manual auction why that allow you to control your bed for example you will say bah m oi i am ready to pay 10 euros maximum per year and facebook will never charge you more than 10 euros per bank that you make with your shop with with tracking save the peak sec so here is 2 0 1 100 euros increased by 20% the budget for its budget every three days and from 100 euros spent in manual auctions to control its budget and that's what allows you to go from 100 200 300 1000 2000 3000 once you spend in the five hundred thousand euros by day your audiences they will start to run out what does that mean that means that it is the people who often saw all the time in fact the same advertisements that means for example it is the person with ten times the same ad so what happens is that market is exhausted a lot by click it starts to go up a lot speak here the email sensor and starts to go up a lot by purchase starts to go up in short your ads they are less profitable here they are have profitable and starts to run out what to do at that time it's going to be going to seek other audiences that are going to be a little more parallel what are some tips that I can give you this level there it will be to always have a table with the categories for example newspaper filmed website internet emissions tv in your time your niche and you put all that so that you always have ninety and thirty interests in reserve you can come to change each time a hearing its folds secondly what you can do is similar audiences but look alike audiences from 'them the emails that you already have from your customer base and that by changing like that and it is also by changing your ads ie the image which has on youtube the video which is on youtube that you allow you to always be able to feed your blog and e-commerce site and never really have an audience that has grown unless you are really in an audience like the dromedaries of the south of France but otherwise there is no problem at this level there you always can find new audiences which will be able to feed your shop in the long term at leo it is inspiring dromedaries because the current member may not have told you but we are in dubai again for q a few days and i think leo you may be helping people even more yours you have created a program we know that by winning who you pay the offer for this is for people who follow advice in video so is this that you can tell us a little more about this training that you have prepared which ensures that they were paid to read suddenly so it's a challenge of four days in fact four days to set up his shop and these e-commerce sales tunnels is really having dropped your business bill which is close to all the basics that are there to start what we know what I noticed in fact is that there are a lot of people who unfortunately take too long procrastinating and that's what I did is that I set up a four-day challenge that pushed to take action every day you will have concrete actions to take at the end of each video and it pushes you to pass in action so the first day we will see we do not smell good we will see the business model together understand the business model to be simply to master the subject m business business late the second day his drink together is how to select your muse his niche sorry that is to say in which area to sell his products .
select your products so filters to have the best products for us small shops the third day we will see together how to set up your e-commerce store and how to set up these tunnels sales and finally 4 15 days we disturb together the different the different advertising channels how to use them more what to use and above all we will see an example of a winning product from start to finish ie how I choose my niche how I make my products how i find the right product and how up to it behave which cambrai a real case study with a product myself i see us say it honestly I already followed the training of leo when it is excellent especially to spring for 97 euros but is free what so here this training has completely offered it is found on me explains at this level there a small square if not for those who are low on mobile tablets smartphones etc it happens in the description the video thank you again also be at the elbow and became since then we see all the information in the description each knocked on to follow AUTOMATIC PLAY ...
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